UEA's brief was simple. They needed to attract the highest achieving students. In an increasingly competitive market, one of their most important tools in this mission is their prospectus.

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Therefore, we had to lay down a challenge that would provoke and attract the right kind of minds.

 

The idea was to take a different perspective. It's easy to take what we see at face value. That's the conventional view. But what if we change our perspective?

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When you look at things differently, you see more and get more. More detail. More knowledge. More insight. More understanding. And ultimately more opportunity for a brilliant future.

 

There appeared to be a formula with most universities prospectuses. We wanted to break that mould. The campaign ran through the prospectus and onto a myriad of online and off-line channels.

 

So, do you see just another university prospectus?